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As a business, when it comes to sourcing promotional items, you want to ensure that every product reflects the quality and ethos of your brand. Logo printed lanyards are no exception; they’re not just functional items for holding IDs or keys, but also serve as a mobile advertisement for your company. Here are ten tips to consider when sourcing logo printed lanyards for your business:
1. Define Your Purpose
Before you place an order, clearly define what you need the lanyards for. Are they for a one-time event, daily employee use, or promotional giveaways? The purpose will determine the type of lanyard you’ll need.
2. Choose the Right Material
Lanyards come in various materials, from polyester to nylon, and even eco-friendly options like bamboo fiber. Consider the durability and feel of the material, and how it reflects your company’s values.
3. Focus on Comfort
Ensure the lanyards are comfortable to wear. A lanyard that irritates the skin or feels uncomfortable will end up tucked in a drawer rather than worn, defeating its purpose.
4. Prioritize Quality Printing
The logo on your lanyards should be crisp and long-lasting. Opt for a supplier that offers high-quality printing methods such as screen printing, dye sublimation, or woven fabric to ensure your brand is represented well.
5. Reflect Your Brand Accurately
Your logo and the lanyard colors should be true to your brand’s design guidelines. Color matching is crucial; provide your supplier with the exact Pantone colors of your brand to avoid inconsistencies.
6. Consider Attachment Options
There’s a variety of attachments for lanyards, from simple J-hooks to buckle releases and safety breaks. Choose an attachment that suits the functionality of the lanyard and enhances user convenience.
7. Think About Safety Features
For environments where safety is a concern, like schools or manufacturing plants, consider lanyards with a breakaway feature that prevents choking or snagging hazards.
8. Order Samples
Always order samples before purchasing in bulk. This allows you to assess the quality of the material, print, color, and attachments, ensuring they meet your expectations.
9. Check the Turnaround Time
Verify the production and delivery time frames, especially if you have an event looming. You don’t want to be caught without your promotional items when you need them most.
10. Read Reviews and Ask for References
Do your due diligence by reading customer reviews and asking for references. A reputable supplier should have a track record of satisfied clients and should be willing to share these with you.
In conclusion, sourcing the right logo printed lanyards involves more than just finding the lowest price. It’s about ensuring quality, functionality, and that the end product effectively represents your brand. By considering these tips, you’ll be well on your way to finding lanyards that not only meet your needs but also serve as a powerful branding tool for your business.
